Research Interest

  • Cultural Studies

  • Popular Culture

  • Sports and the Media

  • Visual Culture

  Academic Background

  • PhD, Department of Humanities and Social Sciences, Indian Institute of Technology Kanpur

  • MA English, University of Delhi

  • BA (Hons.) English, Lady Shri Ram College, University of Delhi

  Professional Experience

  • June 2019 - present, Assistant Professor, Department of Liberal Arts, Indian Institute of Technology Bhilai

  Selected Publications

Journal Papers
  • Jha, Sonal. forthcoming in 2021. "From Skill to Spectacle: Sport in the Age of Television in India." Society and Culture in South Asia vol. 7 no. 2, SAGE.

  • Jha, Sonal. 2020. "Framing the Shot: Tracing the Dialectical Development of Sports Discourse in India through Advertising Images." Visual Studies, Taylor and Francis. doi: 10.1080/1472586X.2020.1827978

  • Jha, Sonal. 2019. "Representing the Sportsperson:Television Advertisements and the Evolution of Sports Discourse in India." South Asia: Journal of South Asian Studies vol. 42 no. 4, Taylor and Francis. doi: 10.1080/00856401.2019.1616434

  • Jha, Sonal. 2019. "Mes que un club: Barca as a Repository of Catalan Cultural Memory." Sport in Society vol. 22 no. 12, Taylor and Francis. doi: 10.1080/17430437.2018.1535596

  • Jha, Sonal. 2017. "The Poplyphony of the Popular: Examining the Ideologies of Gender in Three Indian Television Ads." South Asian Popular Culture vol. 15 no. 1, Taylor and Francis. doi: 10.1080/14746689.2017.1351787

Message From Director

IIT Bhilai is striving for research-driven undergraduate and postgraduate education. Our objective is to create an education system with multifacet outcomes including research, entrepreneurship, technical leadership, and above all, responsible citizenship. Read More


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