Research Interest

  • Cultural Studies

  • Popular Culture

  • Sports and the Media

  • Visual Culture

  Academic Background

  • PhD, Department of Humanities and Social Sciences, Indian Institute of Technology Kanpur

  • MA English, University of Delhi

  • BA (Hons.) English, Lady Shri Ram College, University of Delhi

  Professional Experience

  • June 2019 - present, Assistant Professor, Department of Liberal Arts, Indian Institute of Technology Bhilai

  Selected Publications

Journal Papers
  • Jha, Sonal. forthcoming in 2021. "From Skill to Spectacle: Sport in the Age of Television in India." Society and Culture in South Asia vol. 7 no. 2, SAGE.

  • Jha, Sonal. 2020. "Framing the Shot: Tracing the Dialectical Development of Sports Discourse in India through Advertising Images." Visual Studies, Taylor and Francis. doi: 10.1080/1472586X.2020.1827978

  • Jha, Sonal. 2019. "Representing the Sportsperson:Television Advertisements and the Evolution of Sports Discourse in India." South Asia: Journal of South Asian Studies vol. 42 no. 4, Taylor and Francis. doi: 10.1080/00856401.2019.1616434

  • Jha, Sonal. 2019. "Mes que un club: Barca as a Repository of Catalan Cultural Memory." Sport in Society vol. 22 no. 12, Taylor and Francis. doi: 10.1080/17430437.2018.1535596

  • Jha, Sonal. 2017. "The Poplyphony of the Popular: Examining the Ideologies of Gender in Three Indian Television Ads." South Asian Popular Culture vol. 15 no. 1, Taylor and Francis. doi: 10.1080/14746689.2017.1351787

Message From Director

IIT Bhilai is striving for research-driven undergraduate and postgraduate education. Our objective is to create an education system with multifacet outcomes including research, entrepreneurship, technical leadership, and above all, responsible citizenship. Read More

Newsletter

Subscribe to our Newsletter and stay tuned.